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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Strengthening of the Marketing Brand Peklik Using Modern Marketing Tools
ŠTEFÁNYOVÁ, Miloslava
The aim of this thesis is to strengthen the brand Peklík using modern marketing tools, especially marketing communication, which is nowadays widely spread mainly through social networks, websites and mobile applications on smart phones with effective use of the Internet. The theoretical part of this thesis describes and explains concepts related to marketing communication. The practical part of this thesis deals with creating the environmental analyses for the use of a questionnaire survey. The questionnaire has to find brand awareness Peklík leads to determine the population awareness in a given locality. Identified critical information is needed to implement the project and to build SWOT analysis, which enables to identify strengths and weaknesses, opportunities and threats. The result of this thesis aims at extending the brand Peklík awareness and increase of tourism in the area MAS Blanský Les.
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Marketing strategy of K-Consult in a domestic and foreign market
 Hanzálek, Jan ; Gullová, Soňa (advisor) ; Stara, Jiří (referee)
The purpose of this work is to analyze marketing strategy of K-Consult company by using SWOT analysis, marketing mix and others. The theoretical part contains general characteristics of marketing strategies, SWOT analysis, marketing management, marketing mix and PEST analysis. The practical part aims to apply those procedures specifically on K-Consult. Moreover, the firm is compared with its rivals. The end supposes to sum up the whole information and suggests possible improvements in the future.
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